The product

One dashboard runs your phone. Here is every screen of it.

Loop answers, books, transfers and follows up. Everything it does shows up here, and everything it says comes from what you set up here. Click through the sidebar, or scroll to walk through each screen.

Home

Everything that matters today, on one screen.

Calls answered, bookings made, transfers, and follow-ups due, plus the handful of things that need a human. Loop tells you what it did and what it needs.

  • Live status of your line and coverage mode
  • Today’s calendar and who booked what
  • A short “needs you” list, nothing more

Calls

Every call, classified, searchable, exportable.

Not a voicemail box. Each call carries an outcome, sentiment, length and a two-sentence summary, so you can scan a day in seconds and filter to what matters.

  • Outcomes: booked, transferred, callback, booking intent, info only, spam
  • Search by caller, number, or the words that were said
  • Export for your bookkeeper or CRM

Call detail

Open any call and see exactly what happened.

The transcript, the recording, the extracted details, and receipts for every lookup Loop made. If Loop quoted a price, you can see the playbook line it came from.

  • Transcript with speaker turns and the recording
  • Extracted service, urgency, address, booking
  • “Looked up” receipts: knowledge, availability, booking

Calendar

Loop books into the calendar you already use.

Connect Google Calendar once. Loop only offers free slots in your service durations and writes each booking back the moment the caller confirms.

  • Google Calendar sync, two-way
  • Bookings labelled by who made them
  • Reschedule or cancel from the same screen

Voice & greeting

Pick the voice, write the greeting, place a test call.

Nine voices, your exact opening line, and a switch to hand the phone back to your team any time. Changes are live on the next call.

  • Nine natural phone voices
  • Greeting word for word; Loop introduces itself as AI
  • One-tap pause, one-tap test call

Playbook

Your services, prices, hours and policies. Edit once.

Loop answers only from what you approve here. When callers ask something new, it captures the question and asks you to answer it once, then never asks again.

  • Services with duration, price, bookable or quote-first
  • Hours, service area, emergency policy
  • New caller questions collected and ranked

Transfers

Urgent calls reach a person, in the order you set.

Add the people who should get a live transfer, with their hours. Loop announces who it is connecting to and never bounces a call back to itself.

  • Ordered contact chain with hours per person
  • Rules for what counts as urgent
  • Fallback: message taken, flagged, follow-up scheduled

Follow-ups

Nobody slips through the cracks.

For each outcome, decide the channel, how many attempts, when the first goes out and how long to wait between them. Quiet hours are respected automatically.

  • Per-outcome rules: channel, max, first delay, interval
  • Quiet hours 8 AM–8 PM by default
  • Every attempt logged with its own transcript

Numbers

A dedicated line, or forward the one you have.

Buy a local number by area code or forward your existing line. Choose how much of the phone Loop should own, and change it any time.

  • Local US numbers
  • Carrier forwarding steps built in
  • Four coverage modes: safety net, after hours, front desk, in a pinch

Good afternoon, Sam

Search calls, leads, questions…Loop is livePlace a test call
Calls answered24today · 100% picked up
Booked9into Google Calendar
Transferred3to on-call
Follow-ups due5next at 4:00 PM
Recent calls Today
TimeCallerSummaryLengthOutcome
2:14 PMAmelia PorterKitchen sink leak, water still running. Earliest visit accepted.1:40Booked
1:52 PMMarcus LeeBurst pipe in basement. Transferred to on-call plumber.0:48Transferred
1:20 PMDana WhitfieldWater-heater install pricing. Wants a callback after 5.2:05Callback
12:41 PMUnknownHours and service area. Answered from the playbook.0:36Info only
11:58 AMPriya NatarajanRescheduled Friday visit to Monday 9 AM.1:12Booked
11:05 AMTom RidleyAsked about garbage disposal replacement. Interested, will confirm.1:31Booking intent
10:22 AMUnknownRobocall detected and ended.0:09Spam
Today’s calendar Google · synced
9:00 · Priya N. — Leak repairLoop
11:30 · Water heater quoteYou
2:00 · Amelia P. — Sink leakLoop
4:30 · Callback: Dana W.Follow-up
Needs you 3
2 new caller questions to answerPlaybook
Marcus Lee: transferred, no notes yetAdd note
Tom Ridley: booking intentCall back

Calls

Search by caller, number, or words said…Export
All · 24Booked · 9Transferred · 3Callback · 4Booking intent · 2Info only · 5Spam · 1
TimeCallerSummaryLengthOutcome
2:14 PMAmelia PorterKitchen sink leak, water still running. Earliest visit accepted.1:40Booked
1:52 PMMarcus LeeBurst pipe in basement. Transferred to on-call plumber.0:48Transferred
1:20 PMDana WhitfieldWater-heater install pricing. Wants a callback after 5.2:05Callback
12:41 PMUnknownHours and service area. Answered from the playbook.0:36Info only
11:58 AMPriya NatarajanRescheduled Friday visit to Monday 9 AM.1:12Booked
11:05 AMTom RidleyAsked about garbage disposal replacement. Interested, will confirm.1:31Booking intent
10:22 AMUnknownRobocall detected and ended.0:09Spam
positive neutral negative · Sentiment is scored on every call

Call · Amelia Porter

BookedCreate leadAdd note
0:42 / 1:40
Transcript +1 (415) 555-0198 · Today 2:14 PM

LoopThanks for calling Ridgeway Plumbing, this is Loop, the AI assistant. How can I help you today?

AmeliaHi, my kitchen sink is leaking and there’s water under the cabinet.

LoopSorry to hear that. Is the water still running right now?

AmeliaYes, a little.

LoopLet’s get someone out fast. The earliest visit is Thursday at 10 AM. Does that work?

AmeliaThursday at ten works, thank you.

LoopYou’re booked for Thursday at 10 AM. I’ve marked it urgent so the on-call plumber sees it right away.

Summary
Kitchen sink is leaking and water is still running. Caller accepted the earliest available visit. Marked urgent for the on-call plumber.
Extracted
Outcome
Booked
Sentiment
Positive
Urgency
Urgent
Service
Leak repair · 60 min
Address
42 Hillside Ave
Booked
Thu, May 8 · 10:00 AM
What Loop looked up receipts
lookup_knowledge“leak repair” → Leak repair, 60 min, $120–180, bookable
check_availabilityThu 10:00, Thu 2:00, Fri 8:30 … (6 slots)
book_appointmentThu May 8 10:00 · Google event created

Calendar

Google Calendar · connectedNew booking
DayWeekMonthMay 5 – 9Loop-bookedAdded by you
Mon 5
Tue 6
Wed 7
Thu 8
Fri 9
8 AM
Team stand-up
9 AM
Priya N. · Leak repair
Ortiz · Disposal
10 AM
Supplier pickup
Amelia P. · Sink leak · urgent
11 AM
Water heater quote
Chen · Faucet swap
1 PM
Whitfield · Callback
2 PM
Ridley · Estimate
Van service
3 PM
Nakamura · Leak repair
Loop only offers times that are free here, in your service durations, and writes bookings back the moment the caller confirms.

Voice & greeting

Place a test callSave
Voice 9 available
ElliotRohanSavannahLeahTaraMiaZoeKaiEmma
Greeting live on the next call
Opening line“Thanks for calling Ridgeway Plumbing, this is Loop, the AI assistant. How can I help you today?”
Tone · Warm & briefIntroduces itself as AI
Controls
Loop answers calls Book appointments on the call Transfer urgent calls Pause Loop (you take the phone)
Last test call today 9:12 AM
Signed preflight passed. Greeting, hours and 3 FAQs answered correctly. Ready

Playbook

Add servicePublish
ServicesHoursFAQs · 14PoliciesQuestions · 2
ServiceDurationPriceEmergency
Leak repair60 min$120–180YesBookable
Drain cleaning45 min$95–150NoBookable
Water heater install3 hFrom $950NoQuote first
Garbage disposal replacement60 min$220–320NoBookable
Emergency call-out$95 feeYesTransfer
Hours & area
MonTueWedThuFriSatSun
8:00 AM – 5:00 PMService area · 25 mi of 94110Emergencies 24/7 → transfer
Caller questions to answer 2 new
Do you install tankless water heaters?asked 3 times this weekAnswer
Is there a weekend rate?asked twiceAnswer

Transfers

Add personSave
Who gets urgent calls in this order
1
Sam Ridgeway · OwnerMon–Sun · 7 AM–9 PM · +1 (415) 555-0107
ActiveEdit
2
Priya Natarajan · On-call plumberNights & weekends · +1 (415) 555-0163
ActiveEdit
3
Loop takes a messageMarks urgent · flags follow-up for the team
Fallback
When to transfer
Emergencies (burst pipe, no water, flooding) Caller asks for a person Any call over $500 Announce who Loop is connecting to
Last 24 h
1:52 PM Marcus Lee → SamConnected
Yesterday 8:40 PM Ines Ruiz → PriyaConnected
Yesterday 6:15 AM Unknown → SamMessage taken
rolling out screen">

Follow-ups rolling out

Save rules
Rules by call outcome quiet hours 8:00 AM – 8:00 PM
OutcomeChannelMaxFirst attemptThen every
Booking intentVoice2after 4 h24 h
Callback requestedVoice1at time given
Hung up earlyText1after 1 h
No answer on transferVoice2after 30 min2 h
Info onlyOff
Up next 5 due today
4:00 PMDana Whitfield · callback about water heaterVoice
4:30 PMTom Ridley · booking intent, attempt 1 of 2Voice
5:10 PMUnknown · hung up earlyText
How it works
Loop follows up in your voice, references the original call, and stops the moment the caller books or asks it to. Every attempt shows up in the call log with its own transcript.

Numbers

Buy a number
+1 (415) 555-0142
San Francisco · Loop line · since Apr 12
Live
Coverage mode
Safety netLoop answers only when you miss a call
After hoursEvenings, weekends, holidays
Front deskLoop answers every call
In a pinchEverything, while you are down
Forward your existing line +1 (415) 555-0107
VerizonAT&TT-Mobile
  1. Dial *72 then 415-555-0142 and wait for the tone.
  2. Hang up. Test by calling your own number.
  3. To stop forwarding, dial *73.
Where the number is published
Google Business ProfileWebsiteAds · not yet

A call, end to end

Five things happen on every call.

From the first ring to the summary in your inbox, Loop follows the same disciplined path, and every step is visible to you afterwards.

  1. 01Rings, Loop answers

    Your greeting, your voice, first ring, any hour.

  2. 02Understands

    Asks the right follow-ups; works out need, urgency and location.

  3. 03Looks it up

    Answers only from your approved playbook. Never guesses.

  4. 04Books or transfers

    Checks live availability and books, or escalates to a person.

  5. 05Summary lands

    Outcome, sentiment, transcript, recording and next step for your team.

Trust

Built to be trusted with your phone.

Every business runs in its own isolated space, every answer is traceable, and every release passes gates that block anything unsafe.

  • Isolated by design

    Your data, playbook and calls are separated from every other business at the database level and tested adversarially.

  • Answers you can audit

    Every knowledge lookup and booking check is recorded with what was asked and answered, next to the transcript.

  • Consent and deletion, done properly

    Callers can be forgotten on request; deletion is a single authority with a tamper-evident audit trail.

  • Release gates

    Cross-business leaks, deleted-memory recall and prompt-injection tests must pass with zero hits before anything ships.

Getting started

Live in six steps, with a test call before go-live.

We set it up with you. Most businesses are answering calls with Loop within a few days.

  1. Your business

    Name, category, hours, service area.

  2. Number & coverage

    Pick a number and how much Loop should own.

  3. Playbook

    Services, prices, FAQs, policies.

  4. Voice & greeting

    Choose the voice, write the opening line.

  5. Test call

    A real signed test call, end to end.

  6. Go live

    Publish the number and let it ring.

On the roadmap:Team alerts by text, email & SlackMulti-locationCRM connectorsOutbound campaigns

See it on your own calls.

Book a 20-minute walkthrough. We will set Loop up around your services and let you place a test call.